Hi, I’M WENDY DIAZ AND I’M PASSIONATE ABOUT MY CAREER
My journey commenced when I first had my eyebrows waxed at the age of 15. I left that appointment feeling incredibly empowered! The transformation in my brows had a profound impact on my face; it evoked a newfound sense of femininity. As I walked into school the following day, my enhanced brows made me feel as though I was strutting down the red carpet!
EVERYONE NOTICED AND LOVED MY NEW LOOK!
Even the boys suddenly started showing interest in me, and I was basking in all the compliments I received.
I was genuinely amazed at how a simple act like shaping my brows could transform my life! I soon realized the need for a weekly brow maintenance routine, and I became obsessed with keeping those new, full brows looking perfect.
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EVERYDAY!
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However, one day disaster struck when I lost my tweezers. Before I knew it, my eyebrows had grown out, and I had no idea how to shape them from scratch. I reluctantly visited another salon, and what every girl fears most happened: the brow artist over-plucked. My brows were so thin, as if I'd time-traveled back to the 90's.
I felt hated it and decided that I would NEVER allow anyone to touch my eyebrows again. I patiently regrew my eyebrows and slowly taught myself how to reshape and revive them.
- INTO THE INDUSTRY -
I embarked on my journey in the beauty industry in 2014, diving into lash extensions at the age of 19. Three years into my beauty career, I eagerly enrolled in my first permanent makeup course. I fell head over heels for this newfound craft, and just a year later, I took a bold step, opening my very own studio. It was at this point that I made the decision to stop offering lash extensions, redirecting my full focus towards perfecting the art of permanent makeup.
Yet, the path ahead proved to be more challenging than I had anticipated. I dedicated a significant amount of capital to my business, ensuring that my artistic skills were top-notch and that I used only the finest products. The reality, however, was that I lacked experience in the realm of business. I didn't have the guidance of a business coach or a mentor to turn to for advice. While friends and family wished me the best, I sensed their doubts about my ability to independently cultivate a thriving business. Nevertheless, I refused to compromise on my commitment to excellence, and in my pursuit of the best, I found myself accumulating substantial financial debt as I worked tirelessly to build my brand
However, through unwavering hard work and dedication, I successfully left those challenging days behind me! Today, my business blossomed into a thriving venture that empowers clients to realize their dream brows. I am living the life I once could only dream of!
Moreover, I've expanded my horizons, now sharing my expertise by training other artists to master the craft of cosmetic tattooing. Despite encountering hardships and navigating through numerous roadblocks, I wouldn't have chosen any other path. I am genuinely grateful for the opportunity to serve my community through my passion for creating beautiful work and passing on my knowledge to the next generation of talented artists!